Basics of Facebook Ads
About Course
The Facebook Ads Fundamentals course is an overview of the material designed for beginners to familiarize participants with the world of digital marketing on Facebook. Participants will master foundational concepts of Facebook ads, from placements and formats to best practices for reaching a target audience within 4 hours and 30 minutes. Hence, he would be learning lots of live case studies from Zomato and Myntra about how to develop his business manager accounts, create ad creatives, and form beautiful ad copy. And that advanced methodologies in terms of targeting the audience, scaling the ad, and how to reach ₹ 1 Lakh via Facebook Ads would be conveyed. The course is intended for entrepreneurs, marketers, and wanna-be advertisers in general, to teach them how to set up a very successful Facebook advertising campaign.
What Will You Learn?
- Digital Advertising Fundamentals: Understand what digital ads are and how they work on Facebook.
- Ad Placements: Learn about different placements available in Facebook Ads (feed, stories, etc.).
- Ad Formats: Explore various Facebook ad formats, including video ads, carousel ads, and more.
- Real-Life Case Studies: In-depth case studies on Tomato and Myntra’s successful ad campaigns.
- Sales Funnel Strategies: Understand TOTF (Top of the Funnel), MOTF (Middle of the Funnel), and BOTF (Bottom of the Funnel) strategies for effective ad campaigns.
- Designing Ad Creatives: How to create visually appealing and effective ad creatives.
- Compelling Ad Copywriting: Write persuasive and impactful ad copy using practical tips and tools like ChatGPT.
- Audience Targeting: Advanced understanding of audience segmentation and targeting methods.